#SIDK in Broadcast!

Our CEO Fraser Ayres is in Broadcast Online this week, talking about our new show on ITV2, Sorry I Didn’t Know and why it’s refreshing to see a commercial broadcaster lead the way in diversifying content.

What’s interesting in ITV’s approach is that instead of insisting they know what audiences want, they reached out to ‘fresh’ voices to find out what different demographics actually want to see on screen – and most importantly, gave them a broadcast platform.

To read Fraser’s article in full, click here.

Sorry, I Didn’t Know airs on Thursday 3 November on ITV2 at 8.30pm