Tag: Diversity in action

  • #SIDK in Broadcast!

    Our CEO Fraser Ayres is in Broadcast Online this week, talking about our new show on ITV2, Sorry I Didn’t Know and why it’s refreshing to see a commercial broadcaster lead the way in diversifying content.

    What’s interesting in ITV’s approach is that instead of insisting they know what audiences want, they reached out to ‘fresh’ voices to find out what different demographics actually want to see on screen – and most importantly, gave them a broadcast platform.

    To read Fraser’s article in full, click here.

    Sorry, I Didn’t Know airs on Thursday 3 November on ITV2 at 8.30pm

  • TriForce Promotions Awarded Paul Hamlyn Breakthrough Fund Grant

    We are (extremely) pleased to announce that Fraser Ayres and Jimmy Akingbola for TriForce Promotions have been awarded a multi-year grant for up to £250,000 from the Paul Hamlyn Foundation Breakthrough Fund.

    The Breakthrough Fund was first set up in 2008 to respond to the drive, talent, vision and determination of exceptional individuals in the role of cultural entrepreneur – a role not previously the focus of a funding initiative of this kind – and to offer backing for what they are trying to do.

    The Breakthrough Fund aims to identify outstanding individuals in the role of cultural entrepreneur, who hold compelling visions within their context and are at a timely moment in what they are seeking to do. Through committed, responsive and flexible support for the visions they propose, the Fund hopes that significant developments can be achieved that would not otherwise come about, and that it can help achieve transformational impacts for these individuals and the companies or organisations that they run.

    For more information on the Paul Hamlyn Fund, please click here.